ShanghaiCase study · B2B & Market EntryA technical brand talking to engineers, in their own marketGlobal technical content that had been translated into Chinese and never actually localised.
Brandigo
New DelhiCase study · Media & ActivationA dealership campaign that behaved like a brand campaignRetail pressure and a premium marque, in the same piece of communication, without cheapening either.
Span Media Communications
KarachiCase study · PR & Public AffairsExplaining maternal and child health support to families across SindhPublic awareness communication for a maternal and child health programme running across 15 districts of Sindh, 2025.
Connect Marketing Communications
MumbaiCase study · Digital & PerformanceA launch that went wrong in publicOnline reputation work on the ZenFone 3, run as a response operation rather than a campaign.
BC Web Wise
AucklandDigital & PerformanceAttribution stopped working and nobody told the budgetConsent rates, walled gardens and a two-year decay in last-click have quietly made most APAC performance reporting a description of the tracking rather than of the buying.
Harper Digital
TokyoContent & ProductionThe continuous working day, and how to actually use itKarachi to Auckland is a sixteen hour spread. Most regional teams treat it as a scheduling problem. It is closer to a second shift.
Custom Media
BangkokMedia & ActivationThailand's retail media networks are three years ahead of the plans that buy themThe inventory is sophisticated. The measurement briefs arriving from regional teams are not, and the gap is being paid for in wasted first-party data.
Asia Works
ManilaPR & Public AffairsWhat a reputation crisis actually costs, six months laterThe visible cost of a reputation crisis is the headline. The real cost shows up later, in hiring, renewals and the next negotiation — and it is rarely measured.
M2.0 Communications
BangkokMedia & ActivationActivation budgets are up and the measurement is still a headcountLive and experiential spending across Southeast Asia keeps growing on evidence that would not survive a media review.
GVN MarketingAsk about the member agencies, their work and what they publish.
