Members/Span Media Communications
Span Media Communications
Advertising that reaches rural India as well as its metros, since 1997.
- Best for
- Brand & Campaigns
Digital & Performance
Content & Production
PR & Public Affairs
Media & ActivationAdvertising, Media Buying, Rural Marketing, Outdoor, Events, Digital, PR, Content Production - Works in
- India15 sectors published
- Established
- Since 1997Team of 100+ · English, Hindi
01Overview
Who they are
Span Media Communications has been making advertising in New Delhi since 1997, and still states its purpose as creating breakthroughs.
The agency takes work from conceptualisation through production to execution across print, radio, television, digital, outdoor, events and activations, run by a team it puts at more than a hundred people. Six offices carry it nationally: the New Delhi head office plus Kolkata, Mumbai, Bangalore, Jaipur and Lucknow.
Two claims set it apart in a crowded market. Span is one of the largest buyers of domestic and international media in India, and one of the country's largest rural marketing agencies, which is a different discipline entirely and one very few networks can reach. It is the reason a brief that has to land outside the metros comes here.
Inside Span Media Communications
02Services
What they do
6 service lines the agency publishes on its own site. Open one for the result behind it, who it is for, what it includes and how it runs.
Span Communications has been making advertising since 1997, taking ideas from concept through production and execution. Its creative work spans print, television and radio, and its creative services are shaped by the needs of its clients and brands. The portfolio leans toward government, public sector, banking and tourism clients, with print ads, TV films and radio spots for bodies such as Bank of Baroda, SBI, CBSE and several state tourism boards.
- Built for
- Brands that need advertising conceptualised, produced and executed across print, TV and radio.
- Includes
- PrintTelevisionRadioCampaign conceptsProduction
- Clients get
- Ideas carried from concept to execution
- One agency across print, TV and radio
- Selected work
- Rajasthan Tourism Romance of Rajasthan TV campaign, a Business World Excel Award 2024 Gold winner.
- PMFBY Fasal Bima Karao, Suraksha Kavach Pao crop insurance TV campaign.
- Bank of Baroda TV films for BoB E Pay and its home, car and business loans.
- Result
- Gold, Business World Excel Award 2024 Rajasthan Tourism. Romance of Rajasthan won in Travel, Tourism & Leisure and was named Marketing Campaign of the Year at CMO Asia 2023.
- Outcome
- Print, TV & radio ads, idea to execution
Span plans and buys media so that a brand's message reaches the right people at the right time and place, nationally or internationally. The agency describes itself as one of the largest buyers of domestic and international media in India. Its site does not describe its planning process in more detail.
- Built for
- Brands that need media planned and bought so the right people see them at the right time and place, nationally or internationally.
- Includes
- PlanningDomestic buyingInternational buyingPrint and electronicNegotiation
- Clients get
- Placement at the right time and place
- Domestic and international reach
- Result
- Media Ace Awards 2019 UPL. Recognised for an integrated media campaign for UPL on ABP News Channel.
- Outcome
- Your message seen by the right audience
Span carries its clients' advertising onto digital channels, noting that advertising is moving to digital. Its digital portfolio shows ad creatives and post series, such as a MAK Lubricants ad and a run of posts for Find My Stay. The agency's site does not set out a detailed digital process.
- Built for
- Brands moving their advertising onto digital channels.
- Includes
- Social channelsCampaign filmPaid digitalGoogle Partner (2023)
- Selected work
- MAK Lubricants Digital ad built on the line 'Keep your Ride Roaring'.
- FMS (Find My Stay) Series of digital posts promoting hotel stay bookings.
- BPCL Campaign that won Best Digital Performance and Best Use of Social Media, Digital Dragon Awards 2022.
- Result
- Digital Dragon Awards 2022 BPCL. Best Digital Performance and Best Use of Social Media for BPCL.
- Outcome
- Your advertising carried onto digital
Span treats consumers as a moving target and places brands where they go, across roads, metros, trains, malls and markets. Its outdoor portfolio includes metro station branding, such as the India Tea campaign across Kolkata Metro stations for Tea Board India. The site gives no further detail on how outdoor campaigns are planned.
- Built for
- Brands that want to follow consumers on the move across roads, metros, trains, malls and markets.
- Includes
- RoadsideMetroRailMallsMarkets
- Clients get
- Brand presence wherever consumers travel
- Coverage across roads, metros, trains and malls
- Selected work
- Tea Board India India Tea campaign across Kolkata Metro stations.
- Result
- Gold in Outdoor Innovation DAC Excellence in Advertising Awards 2016.
- Outcome
- Your brand present wherever consumers go
Span produces events of any size, regional or international, from congregations to exhibitions. Its events portfolio centres on corporate and institutional occasions, such as bank foundation days with high-profile guests and award shows. Recent work includes Bank of Baroda's 118th and 119th Foundation Days, Bank of Maharashtra's 91st Foundation Day, the Maharashtra State Export Awards 2025 and the London International Awards 2025 in Goa.
- Built for
- Organisations planning an event of any size, regional or international, from a congregation to an exhibition.
- Includes
- CongregationsExhibitionsFoundation daysAwards ceremoniesEnd-to-end production
- Clients get
- Regional and international reach
- Selected work
- Bank of Baroda 119th Foundation Day event featuring Sachin Tendulkar.
- Bank of Maharashtra 91st Foundation Day event with Nirmala Sitharaman.
- London International Awards LIA Awards 2025 event in Goa.
- Outcome
- Events & exhibitions delivered at any scale
Span offers rural marketing services and direct contact programs to help brands reach consumers in India's villages, which it describes as home to a very large share of Indian consumers. The agency calls itself one of the largest rural marketing agencies in India. Its site gives no further detail on methods or campaigns.
- Built for
- Brands that need to reach consumers in the villages of rural India.
- Includes
- Rural marketing servicesDirect contact programmesVillage activationsMandi and market presence
- Clients get
- Brand reach into rural India
- Direct contact with village consumers
- Outcome
- Your brand reaching rural Indian consumers
03Experience
Industries they know
Sectors drawn from the clients the agency names on its own site.
04Clients
Who they work with
Brands the agency names on its own site. Those with a case study come first; select one to see the work behind it.
Bank of Baroda
State Bank of India
NVIDIA
Indian Railways
Delhi Metro Rail Corporation
NTPC
Bharat Electronics
Godrej
Haldiram's
Canara Bank
Union Bank of India
Reserve Bank of India
NPCI
Star Health
Election Commission of India
05Work
Case studies
Three of the agency's 4 write-ups. Each one opens on spancom.in.
A loan an MSME owner could apply for without taking a day offbob Digi Udyam, positioned on the thing small business owners actually count: hours, not interest rates.
Selling crop insurance to farmers who had been sold things beforeA national scheme whose whole value only appears in the year it is needed, explained in the year it is not.
A dealership campaign that behaved like a brand campaignRetail pressure and a premium marque, in the same piece of communication, without cheapening either.
06Evidence
Proof of results
Awards
- 2026Excellence in BFSI Campaign for Bank of BarodaET Now Business Awards
- 2026Best Integrated Marketing Campaign, Best Media Campaign in BFSI Sector & Best Social Media ManagementGlobal Brand Excellence Awards
- 2025Best Independent Agency of the YearMedia Ace Award
- 2024Bronze, Agency of The Year (Large)Business World Excel Award
- 2024Gold, Travel, Tourism & Leisure for Rajasthan Tourism’s Romance of Rajasthan CampaignBusiness World Excel Award
- 2024Tourism VideoMuse Creative Award
- 2023Marketing Campaign of the Year for Rajasthan Tourism’s Romance of Rajasthan CampaignCMO Asia, Indonesia
- 2023Marketing Excellence in Travel & Tourism SectorCMO Asia, Indonesia
- 2023Marketing Excellence in Banking, Financial Services & Insurance SectorCMO Asia, Indonesia
- 2023Marketing Excellence in Travel & Tourism SectorAsian Leadership Awards, Dubai
- 2023Best Marketing & Advertising Agency 2023Influential Indian Awards
- 2022Best Digital Performance and Best Use of Social Media Category for BPCLDigital Dragon Awards
Partner status and affiliations
Platform partnerGoogleDisplays a Google Partner badge linked to its Google Partners listing.
Certifications and memberships
Google Partner (2023)
07People
Who you would work with
Team of 100+.
08Perspective
Recent writing
How they think, in their own writing. Filed for AMIN APAC first, then from their own site.
All posts
Brief Span Media Communications through AMIN APAC
One brief, straight to the team in New Delhi. No holding company in between.
