Connect Marketing Communications

Connect's branding team writes a brand strategy that sets out the brand's voice, messaging and positioning. The team works with the client to understand its values and objectives, then helps define the ideal customer and shape a brand that connects with that customer on an emotional level. Design runs alongside the strategy, covering logos, website layouts, marketing materials and social graphics, so every visual reflects the same identity. The aim is one cohesive approach in which all marketing efforts work together.

Built for

Brands that need a clear identity and positioning shaped around their values, objectives and ideal customer.

Includes

Brand strategyBrand voice & messagingPositioningIdeal customer definitionLogo & visual identity

Clients get

• A defined picture of the ideal customer
• Visuals that reflect the brand's identity
• Marketing efforts that work together

Selected work

• Sindh Solar Energy Project (World Bank) Led brand development: logo, brand identity, awareness campaigns, creative ideation and TVC production.
• Sindh Social Protection Authority, Mamta Program Built logo design and a cohesive visual identity to grow programme recognition and credibility.

Result

Sindh Solar Energy Project (World Bank). Led brand development for the project, including logo design, brand identity, awareness campaigns and TVC production.

Outcome

A defined brand voice, message and position

Connect plans data-driven digital strategies that help brands grow online, covering social media, SEO, performance campaigns and influencer collaborations. Strategy is shaped together with the creative work: the team starts by cracking the brief to find what is really at stake, then builds campaigns grounded in that insight. For larger programmes, Connect has written full communication plans and integrated digital strategies that combine content, digital PR, influencer work and live coverage to build awareness and engagement.

Built for

Brands that want their digital marketing planned around data, from social and SEO to performance campaigns and influencer work.

Includes

Digital marketing strategySocial media & SEO planningPerformance campaign planningInfluencer collaborationsIntegrated campaign planning

Clients get

• Campaigns grounded in what the brand needs
• Presence across social, search and performance channels
• Strategy and creative planned together

Selected work

• TDAP FoodAg 2023 Developed and ran the communication plan for the first Food & Agriculture Exhibition.
• Sindh Social Protection Authority, Mamta Program Designed integrated digital marketing strategies on maternal and child health across Sindh.
• TDAP 12th WEXNET 2025 Led digital marketing to build awareness, grow audiences and drive exhibition attendance.

Result

Sindh Social Protection Authority, Mamta Program (World Bank). Designed and ran integrated digital marketing strategies on maternal and child health across Sindh.

Outcome

A data-led plan for where to show up

Connect's concept and creative work goes beyond brainstorming into narratives, clutter-breaking strategies, copy and visuals. The team follows a five-step framework: crack the brief, connect the insight to a human truth, create the idea, multiply it across film, social, digital, content and experience, then amplify the impact after launch. Its design team produces logos, website layouts, marketing materials and social graphics shaped around the client's brand values and target audience.

Built for

Brands that need a concept and the copy and visuals to carry it, built on an insight about their audience.

Includes

Campaign conceptsCopywritingVisual designLogos & marketing materialsSocial media graphics

How it runs

1. Crack the brief
2. Connect the insight
3. Create the idea
4. Multiply across platforms
5. Amplify the impact

Clients get

• Ideas grounded in a human insight
• One idea carried across every platform
• Design crafted to resonate with the target audience

Selected work

• State Life Insurance Relaunched a 30-year-old jingle with a theme honouring mothers across TVC, print, OOH and digital.
• Mehran Food Campaign built on the brand's international heritage to introduce it to the local market.
• Sindh Investment Department (SBOSS) Conceptualised and executed the campaign for the Sindh One Stop Shop business registration platform.

Result

State Life Insurance. Relaunched a 30-year-old jingle with a new theme honouring mothers, across TVC, print, OOH and digital.

Outcome

One campaign idea that works across platforms

Connect creates content meant to resonate with an audience and spark conversation, from eye-catching visuals and captions to written content. Its portfolio shows the range in practice: video animations, GIFs, teasers and real-time content for exhibitions, and digital storytelling for public programmes that need to explain their services and build trust with specific communities. Content is planned inside a wider social media strategy and tracked against key metrics so it stays on point.

Built for

Brands and public programmes that need steady content to explain what they offer and build trust with an audience.

Includes

Content writingSocial visuals & captionsVideo animations & GIFsTeasersReal-time content

Clients get

• Content that sparks conversation
• Storytelling that builds trust and awareness
• Broader outreach for public programmes

Selected work

• TDAP FoodAg 2023 Produced video animations, GIFs, teasers and real-time content to build anticipation.
• NADRA, Sada-e-Aman Program (World Bank) Digital storytelling and awareness campaigns for displaced communities in Khyber Pakhtunkhwa.
• Sindh Social Protection Authority, Mamta Program Digital storytelling that broadened outreach to vulnerable women and children.

Result

NADRA, Sada-e-Aman Program (World Bank). Built targeted digital campaigns and storytelling to reach displaced and vulnerable communities in Khyber Pakhtunkhwa.

Outcome

Content your audience engages with and shares

Connect's in-house production team handles TV commercials, brand films, photoshoots, animations, tutorial videos and infographics, managing every detail from scripting to post-production. Editing and jingle creation sit within the same service, with the stated aim that the message resonates and stays with viewers. Its films range from mass-media launch commercials to step-by-step tutorials that show users how to register for and navigate an app.

Built for

Brands that need TV commercials, brand films, tutorials or animated content made in-house.

Includes

TV commercialsBrand filmsAnimationsTutorial videosInfographicsJingles

Clients get

• One team from script to final edit
• Messages that resonate and are remembered
• Tutorials that guide users and drive sign-ups

Selected work

• Sui Southern Gas Company Launch TVCs and tutorial videos showing registration and navigation of the SSGC Connect App.
• Sindh Solar Energy Project (World Bank) Television commercial production as part of end-to-end brand development.
• State Life Insurance TVC for the "Ay Khuda Meri Ammi Salamat Rahain" jingle relaunch.

Result

Sui Southern Gas Company. Produced launch TVCs and tutorial videos showing how to register for and use the SSGC Connect App.

Outcome

Finished films, from script to edit

Connect has no standalone research page; its insight work sits inside the creative process and the social media service. The creative framework begins by cracking the brief to find what is really at stake, then connecting the insight, described as discovering the human truth that matters, before any idea is built. On social channels, the team tracks key metrics and analyses audience behaviour so the strategy stays on point.

Built for

Brands that want campaigns and social strategy grounded in audience behaviour and data.

Includes

Audience insightSocial listeningAudience behaviour analysisMetric tracking

Clients get

• Ideas built on a human truth
• Social strategy adjusted from audience data

Outcome

An audience insight to build the work on

Connect's social media service aims to amplify a brand's voice and build an online community. It covers strategic planning tailored to goals and audience, content creation from visuals to captions, community management that monitors channels and replies to comments and messages, social listening and analytics on key metrics and audience behaviour, and management of paid social campaigns to extend reach and engagement. Prospective clients are offered a free consultation.

Built for

Brands that want their social channels planned, run and measured against their goals and audience.

Includes

Social media strategyContent creationCommunity managementSocial listening & analyticsSocial ad campaign management

Clients get

• An amplified brand voice
• A thriving online community
• Strategy kept on track by analytics
• More reach and engagement from social ads

Selected work

• Sindh Investment Department (SBOSS) Social media content and performance campaigns for a World Bank ease-of-doing-business initiative.
• TDAP 12th WEXNET 2025 Managed end-to-end communications and engagement across digital platforms.

Result

Sindh Business One Stop Shop (S-BOSS), Sindh Investment Department. Led social media content, performance marketing and campaign creative for the World Bank supported S-BOSS platform.

Outcome

A managed, active social presence

Connect plans and manages media strategies aimed at reach and return on investment across print, electronic, outdoor, broadcast and digital channels. Work ranges from press releases and newspaper and magazine placements to television airtime, media sponsorships and targeted digital campaigns. Its digital side includes performance marketing campaigns, and the agency describes the goal as placing a brand where it performs, with one cohesive strategy across all media.

Built for

Brands buying across print, electronic, outdoor and digital media that want one strategy behind the spend.

Includes

Media planningPrint placementsTelevision airtimeMedia sponsorshipsOOHTargeted digital campaigns

Clients get

• Reach and return across channels
• The message placed before the right audience
• One cohesive strategy across print, broadcast and digital

Selected work

• Sindh Investment Department (SBOSS) Ran performance marketing campaigns to raise visibility and stakeholder engagement.
• Pakistan State Oil (DIGICASH) Launch campaign across TVC, print and outdoor that met sales targets within three months.

Result

Sales targets met within three months Pakistan State Oil, DIGICASH. Integrated launch campaign for a fuel card across TVC, print and outdoor media.

Outcome

Media placed where your audience will see it

Connect builds websites for businesses from small firms setting up an online presence to large corporations revamping existing sites, working with the client from concept to launch so the site reflects the brand and suits its audience. It works in WordPress, Laravel, Bootstrap and HTML. The same team develops native iOS and Android apps, cross-platform apps and progressive Flutter web apps, pairing current technology with a user-centred approach so apps are technically sound and intuitive.

Built for

Businesses of any size establishing an online presence, revamping a site or turning an app idea into a product.

Includes

Website designWebsite developmentMobile app developmentCustom portalsUX/UI design

Platforms

WordPress (opens in a new tab)↗LaravelBootstrapHTML

Clients get

• A site that reflects the brand identity
• Apps that are intuitive and engaging
• Deeper customer engagement and streamlined operations

Selected work

• MNPI (Movenpick) Native mobile ordering app letting customers place orders from anywhere in the UAE.
• HBL Asset Management Investment app simplifying portfolio tracking, conversions and redemptions.
• ABL Asset Management Custom online portal built around clear graphical representation of information.

Result

ABL Asset Management. Designed a fully customised online portal built around clear graphical data and an information-led user experience.

Outcome

A website or app built to brief

Connect treats event management as planning plus creative vision, handling strategic planning, venue sourcing, execution and post-event analysis. Its events work covers press launches, brand activations, influencer events, roundtables and exhibition support at trade shows, so clients can focus on networking and sales. A digital PR arm runs alongside, using a network of digital publishers, influencers and social media accounts to carry the event story to the right audience.

Built for

Brands planning launches, activations, roundtables or trade show appearances that need planning, delivery and PR coverage.

Includes

Event strategy & planningVenue sourcingPress launches & brand activationsRoundtable eventsExhibition supportDigital PR

How it runs

1. Strategic planning
2. Venue sourcing
3. Execution
4. Post-event analysis

Clients get

• Events that build loyalty and connections
• Freedom to focus on networking and sales at shows
• Wider awareness through digital PR

Selected work

• TDAP 12th WEXNET 2025 Creative and PR agency for Pakistan's largest women-exclusive exhibition, driving attendance.
• TDAP FoodAg 2023 Digital PR, press releases, influencer collaborations and live event coverage.

Result

TDAP, FoodAg 2023. Ran the communication plan for the first Food & Agriculture Exhibition, including digital PR, press releases, influencers and live coverage.

Outcome

An event run end to end, then amplified

Connect's mobility service covers customer communication through call centre and engagement solutions, including inbound and outbound support, CRM integration and omnichannel connectivity. Its toolkit runs from personalised SMS and short codes to APIs and IVR systems. The team works with each client to build a customised solution that prioritises performance while keeping communication secure, so brands stay connected and responsive in real time.

Built for

Businesses that need customer communication channels set up and run, with security and performance in mind.

Includes

CRM integrationInbound & outbound call centre supportOmnichannel connectivitySMS & short codesAPIs & IVR systems

Clients get

• Brands stay responsive to customers in real time
• Communication built around specific business needs
• Performance without compromising security

Outcome

Connected, responsive customer communication