KarachiPR & Public AffairsWhy government campaigns in Pakistan need a different proof of workA government client is not judged on the same metrics as a consumer brand, and agencies that pitch both the same way usually lose the public-sector brief.
Connect Marketing Communications
MumbaiDigital & PerformanceThe scroll-stopping ad era is already over in IndiaThe format that defined a decade of Indian social advertising has stopped working, and most media plans have not caught up.
BC Web Wise
TokyoCase study · PR & Public AffairsGetting a Japanese NGO's annual report actually read outside JapanAn annual report built for domestic donors, failing entirely to serve the international audience it was also sent to.
Custom Media
MelbourneCase study · Brand & CampaignsExplaining what a mutual is to people who thought they were customersA member-owned organisation whose members did not know they owned it.
DPR & Co
ShanghaiCase study · Brand & CampaignsAn ingredient brand with no shelf of its ownBuilding demand for a component so that the products containing it get chosen.
Brandigo
BangkokCase study · Content & ProductionOne crew, three countries, a live feed that could not dropA multi-market live production run from Bangkok, with a studio build, a location unit and a gallery holding it together.
Asia Works
New DelhiCase study · Media & ActivationSelling crop insurance to farmers who had been sold things beforeA national scheme whose whole value only appears in the year it is needed, explained in the year it is not.
Span Media Communications
MumbaiCase study · Digital & PerformanceThe Invisible InterfaceA grooming brand reaching a shopper who never once opened a shopping app.BC Web Wise
BangkokBrand & CampaignsA Thai brand voice does not survive being written in English firstThe politeness system that carries most of the meaning in Thai has no equivalent in an English brand guideline, so it gets decided by whoever translates.
GVN MarketingAsk about the member agencies, their work and what they publish.
