New DelhiPR & Public AffairsPublic affairs in India now moves at platform speedThe consultation window and the news cycle used to be different clocks. They are not, and comms plans built on the old assumption arrive late.
Span Media Communications
KarachiContent & ProductionPakistan's audience went mobile-only, and the creative did notA market that skipped desktop is being served work cut for a screen most of its audience has never used. The tell is in the first three seconds.
Connect Marketing Communications
MumbaiDigital & PerformanceWhat 100 million users taught us about app onboardingThe onboarding flow that works for a metro user in India actively loses a first-time smartphone user in a smaller town.
BC Web Wise
SingaporeContent & ProductionDemand generation is not lead generation, and the difference costs budgetsThe two terms get used interchangeably in most B2B marketing briefs across the region. They describe different jobs, measured differently, and conflating them misallocates budget.
Brew Interactive
ShanghaiContent & ProductionB2B trust signals in China aren't the ones western brands assumeCase studies and testimonials carry less weight in Chinese B2B buying decisions than most global marketing teams assume. Something else does most of the work.
Brandigo
ManilaPR & Public AffairsManila's disclosure rules are now the strictest in the regionWhat the new PSE disclosure requirements mean for listed companies, and why the old press-release cadence no longer clears the bar.
M2.0 Communications
BangkokDigital & PerformanceThailand's paid search costs doubled. Here's what movedCost-per-click in several of the highest-value Thai categories has risen sharply, and the reason is not simply more competition.
GVN Marketing
MelbourneBrand & CampaignsThe independent agency pitch: what actually wins government workIndependent agencies keep being told they cannot compete with network agencies for government work. The win rate on hard briefs tells a different story.
DPR & Co
BangkokContent & ProductionWhat broadcast quality means when nobody watches broadcastClients still ask for "broadcast quality" production values for content that will only ever be seen on a phone.
Asia WorksAsk about the member agencies, their work and what they publish.
