M2.0 Communications

M2.0 Communications builds communications plans for the Philippine market across three disciplines: PR and digital strategy, social media and influencer planning, and crisis preparedness. Each plan starts from Media Meter, M2's own media intelligence platform, which shows share of voice, sentiment and competitor positioning. The team audits the landscape, maps audiences and stakeholders, builds a message house, then sets the channel mix and a measurement framework. Memberships in PROI, SAMA and AMIN let M2 add partner frameworks from other markets to local planning.

Built for

Communications leaders who need a plan their board will approve and their teams can run, before money goes into content or influencer fees.

Includes

Communications strategy document with quarterly prioritiesMessage house structured by audience segmentMedia relationship map of priority journalists and influencersInfluencer partnership map tiered by nano, micro and macroRisk register and scenario playbooksHolding statements ready for the first hour

Platforms

Media MeterInstagram (opens in a new tab)↗TikTok (opens in a new tab)↗Facebook (opens in a new tab)↗LinkedIn (opens in a new tab)↗YouTube (opens in a new tab)↗

How it runs

1. Landscape audit
2. Audience & stakeholder mapping
3. Narrative architecture
4. Channel & media strategy

Clients get

• Strategy anchored in real media data
• Influencer spend planned before fees are paid
• Risks mapped before they become headlines

Selected work

• AWS Three-phase PR plan using tech journalists and local customer stories to build cloud literacy among Philippine businesses.
• Shopee Media strategy repositioning Shopee as an SME growth partner through Shopee University, bloggers and affiliates.
• GE Philippines Planned and filled the Digital Advantage Forum with enterprise speakers and C-suite guests in two weeks.

Result

1,300 children vaccinated in three months Pfizer. Built a coalition of doctors, riders and officials to carry pneumococcal vaccines to remote provinces.

Outcome

A plan your board can back

M2.0 Communications runs campaigns that coordinate earned media, digital content, social, influencers and paid amplification under one team. Work covers integrated PR and digital execution, ongoing social and influencer management, and media relations with events, drawing on 21 years of relationships with Philippine journalists, editors and broadcast producers. Campaigns launch on a synchronised timeline and are tracked in real time through Media Meter, so messaging or channel mix can shift mid-flight. Each cycle closes with a media value analysis and recommendations.

Built for

Brands whose audience is split across TikTok, Viber, broadcast and news sites, and who want earned, owned and paid media run by one team.

Includes

Campaign execution plan and integrated content calendarLive campaign dashboardPlatform-native content for TikTok, Reels, carousels and storiesKOL shortlist and campaign briefsPress materials package and targeted media listEarned media value analysis

Platforms

Media MeterFacebook (opens in a new tab)↗Instagram (opens in a new tab)↗TikTok (opens in a new tab)↗LinkedIn (opens in a new tab)↗YouTube (opens in a new tab)↗X (opens in a new tab)↗

How it runs

1. Campaign briefing & audit
2. Audience & channel mapping
3. Coordinated launch
4. Real-time monitoring & reporting

Clients get

• Earned, owned and paid run as one campaign
• Adjustments made mid-campaign, not after
• Consistent messaging across every channel
• Coverage reported with earned media value

Selected work

• Canon Philippines Creator Mode On event with hands-on demos and KOLs, amplified through live posts and press follow-ups.
• JLL Philippines Turned a quarterly market press release into a live roundtable with top-tier business journalists.
• Microsoft Philippines Local-impact narratives, event-driven stories and top-tier media relationships for digital transformation positioning.

Result

48 media pickups and PHP 52.9M in media value Monde Nissin. Ran the press programme for the first World Instant Noodles Association Summit held in the Philippines.

Outcome

One coordinated push across every channel

M2.0 Communications offers brand performance analysis, media monitoring and social listening, all run on Media Meter, a platform built and maintained in-house by about 50 engineers and product managers. Monitoring covers print, broadcast, online and social, and listening tracks Facebook, X, Instagram, TikTok, YouTube and Reddit with Filipino, English and Taglish keyword sets. Analysts work with communications strategists to turn share of voice, sentiment and coverage patterns into direction for messaging and campaigns, delivered through recurring reports and review sessions.

Built for

Communications and marketing leads who need to justify spend and see share of voice, sentiment and competitor moves as they happen.

Includes

Monthly brand health scorecardReal-time Media Meter dashboard accessAutomated coverage alertsCompetitive conversation trackerTopic cluster mapsAudience intelligence briefs

Platforms

Media MeterFacebook (opens in a new tab)↗X (opens in a new tab)↗Instagram (opens in a new tab)↗TikTok (opens in a new tab)↗YouTube (opens in a new tab)↗Reddit (opens in a new tab)↗

How it runs

1. Scope and define
2. Configure media dashboard
3. Collect and analyze
4. Report and recommend

Clients get

• Clear view of standing against competitors
• Critical mentions flagged as they happen
• Data turned into messaging direction
• Evidence to justify communications investment

Selected work

• Takeda Media monitoring and social listening across five APAC markets to shape dengue vaccine communications.
• Daikin Media Meter tracking of share of voice against competitors to guide a sustained CEO-led media strategy.

Result

3.8M impressions PayPal. Ran a 500-respondent study on how Filipinos approach digital payments and placed the findings in national news.

Outcome

Know where you stand against competitors

M2.0 Communications prepares organisations for crises through three services: strategic advisory, issues and crisis playbook development, and media training. Playbooks move from a risk audit and scenario mapping to a drafted manual with holding statements and contact trees, then a live tabletop simulation before handover. Media training uses on-camera simulations with real journalists and recorded sessions. Media Meter tracks mentions and sentiment shifts so issues surface early, and PROI Worldwide membership adds crisis specialists when an issue crosses borders.

Built for

Leadership teams who know one post can reach millions in minutes and want a tested playbook and trained spokespeople in place first.

Includes

Industry-specific crisis manualPre-approved holding statementsTabletop simulation reportStakeholder priority matrixRecorded on-camera simulation sessions with transcriptsHostile question bank

Platforms

Media Meter

How it runs

1. Risk & vulnerability audit
2. Scenario mapping
3. Playbook drafting
4. Tabletop simulation

Clients get

• Credible first response within minutes
• Every team member knows what to say
• Spokespersons who hold up under pressure
• Issues spotted before they trend

Selected work

• UNCCT Trained government sectors in reactive communications, including issues management and crisis communications, for a national PCVE plan.

Outcome

A tested plan before the crisis

M2.0 Communications runs content ideation and creation, graphic design and video production in one team that sits alongside its PR strategists and data analysts. Content plans start from social listening and follow a hero, hub and hygiene framework, produced in English, Filipino or regional languages. Design work runs from brand audit to a brand book and asset library. Video covers brief, script, storyboard, shoot and edit, with English and Filipino subtitles and platform cut-downs. Creative choices are backed by Media Meter data.

Built for

Brands in crowded feeds who need creative built on audience data and produced in-house across content, design and video.

Includes

Content strategy built on hero, hub and hygiene pillarsCampaign concept decksBrand book and asset libraryInfographics and data visualizationsVideo cut for 9:16, 1:1 and 16:9Captions in English and Filipino

Platforms

Canva (opens in a new tab)↗Adobe Creative Suite (opens in a new tab)↗PowerPoint (opens in a new tab)↗

How it runs

1. Listen & discover
2. Ideation & concepting
3. Content production
4. Measure & optimize

Clients get

• Creative aligned with wider communications goals
• One team from concept to production
• Content in English, Filipino and regional languages
• Consistent visual identity across every touchpoint

Selected work

• WWF Philippines Kwentong Kompost, an original Filipino explainer video led by ambassadors' food stories instead of a translation.
• Philippine Tuberculosis Society 112th anniversary rebrand with a legacy video and the organisation's first website.
• UNICEF Philippines Scripted five BARMM stories shot remotely by a Mindanao crew for a Facebook fundraising campaign.

Result

138K post impressions at a 3.9% engagement rate Ultrahuman. Seeded smart rings to creators and media and ran a community run to build a category from zero.

Outcome

Content people stop scrolling for