BC Web Wise

BC Web Wise runs social media for brands end to end, treating both social media marketing and optimisation as core to a brand's web presence. Strategists research the audience to set a data-driven plan, copywriters and designers produce content such as captions, stop-motion videos and polls, and community managers answer comments and messages. The team adds targeted paid social campaigns, draws on its influencer connections, and tracks performance with analytics to adjust the strategy.

Built for

Brands that want end-to-end management of their social media presence, from strategy and content to community and paid campaigns.

Includes

Digital Advocacy and Influencer ManagementOnline Reputation Management

Platforms

Facebook (opens in a new tab)↗Instagram (opens in a new tab)↗Twitter (opens in a new tab)↗LinkedIn (opens in a new tab)↗

Clients get

• Wider brand awareness across major social platforms
• More website traffic, leads and sales
• Loyal followers through active community management
• Regular reports showing return on investment

Selected work

• Kokuyo Camlin #PencilRace, a tweet-powered virtual Olympic race; 14,903 Twitter conversations and 1 billion+ impressions.
• Bajaj Nomarks #BedaagIndia film and Facebook campaign cheering Saina Nehwal at the 2016 Olympics; the hashtag trended on Twitter.
• Abbott PediaSure Yummy Kitchen recipe videos with food blogger Richa Gupta; 954,566 Facebook views.

Result

1 billion+ impressions Kokuyo Camlin. #PencilRace trended on Twitter, generated 14,903 conversations and added about 1,300 brand followers in a day.

Outcome

Brand reach, leads & loyal followers on social

BC Web Wise optimises websites and content to rank higher for relevant keywords and turn organic traffic into qualified leads. Work covers on-page SEO such as titles, meta descriptions, site structure and load times; off-page link building, brand mentions and influencer outreach; local SEO through Google My Business and citations; and technical audits and fixes. The team tracks local and global search volumes and competitors, and also offers e-commerce, international and SEO content writing services.

Built for

Businesses that want their website to rank higher in search results and turn organic traffic into qualified leads, including local businesses in Mumbai, Delhi and Bangalore.

Includes

Digital Analytics

Platforms

Google My BusinessGoogle Analytics (opens in a new tab)↗

How it runs

1. Website audit
2. Keyword research
3. Competitor research
4. On-page SEO
5. Content strategy
6. Google Analytics & webmaster account setup
7. Quality link building
8. Reporting

Clients get

• Higher rankings on search results pages
• More organic traffic and qualified leads
• Larger share of local search
• Detailed reports to guide decisions

Selected work

• Hero MotoCorp Global SEO rollout across 20 countries and five languages, targeting 140 competitive keywords.
• Astral Pipes Website listed under SEO Services in BC Web Wise's work portfolio.
• Astral Adhesives Website listed under SEO Services in BC Web Wise's work portfolio.

Result

746% increase in overall website traffic within 3 years Key results listed on their SEO page also include 71% of keywords ranking in the top ten within 4 months.

Outcome

Higher search rankings, more organic leads

BC Web Wise plans and buys ad placements across online, offline and social channels based on the product, target audience and campaign goals. The team negotiates rates using its industry relationships, runs programmatic buying with real-time bidding and audience targeting, and builds integrated cross-channel plans. Its remit also covers lead management, SMS, email, mobile, video and paid social. Campaigns are tracked on reach, time spent, engagement, frequency and ROI, and optimised as they run.

Built for

Brands that need media plans and ad placements across online, offline and social channels that reach their target audience at the right time and rate.

Includes

Performance Marketing

Platforms

IMRBDoubleClickEyeblasterZedocomScore

How it runs

1. Media planning & strategy
2. Media negotiation & buying
3. Programmatic buying
4. Cross-channel media planning
5. Performance tracking & optimization

Clients get

• Wider reach and brand visibility
• Competitive rates on prime placements
• Better campaign performance and ROI

Selected work

• Hero MotoCorp Nepal Dashain festival Facebook carousel and lead ads with lookalike audiences; leads rose 5x in 2 months.
• Nutrela Kebab Festival hosted by chef Pankaj Bhadouria, streamed on Facebook Live with food bloggers.
• Abbott PediaSure Yummy Kitchen recipe videos promoted with Facebook advertising; reach of 1,592,309.

Result

5x leads in 2 months Hero MotoCorp Nepal. The Dashain lead campaign cost around 40% less per enquiry than other digital channels.

Outcome

Ads placed for the right audience & price

BC Web Wise builds custom corporate, campaign and commercial websites, shaping everything from look and feel to back-end systems. Work starts with discovery of the business, audience and brand, then moves to sitemaps, wireframes and a content strategy before design, coding, cross-device testing and launch. Sites are built responsive, search-optimised, scalable and secure, typically on a CMS such as WordPress so clients can update content themselves. The agency also builds e-commerce sites and provides ongoing support.

Built for

Businesses that need a custom corporate, campaign or commercial website, from look and feel to back-end systems.

Includes

E-commerce Web Design and DevelopmentRapid Website DevelopmentBackend & Frontend Outsource

Platforms

WordPress (opens in a new tab)↗

How it runs

1. Discovery & planning
2. Information architecture & design
3. Development
4. Testing
5. Launch & ongoing support

Clients get

• Works on desktops, tablets and phones
• Easier to find in search results
• Generates leads and grows with the business
• Content updates without coding

Selected work

• Aprilia India Aprilia India website, listed under Website Development in the agency's work portfolio.
• Madhur Sugar Madhur Sugar website, listed under Website Development in the agency's work portfolio.
• Trident India Trident India website, listed under Website Development in the agency's work portfolio.

Outcome

A responsive website that turns visitors into buyers

BC Web Wise takes mobile apps from idea to launch and beyond, using an agile process. It starts with user research, competitor analysis and concept development, then moves to interactive prototypes focused on interface and experience. The team builds native iOS and Android apps, and has also built hybrid apps, followed by testing and bug fixing across devices. After release it offers launch and marketing support, maintenance and ongoing updates.

Built for

Businesses that want a native or hybrid mobile app built from ideation to launch, with support after release.

Includes

WhatsApp Chatbots

Platforms

iOSAndroid

How it runs

1. Discovery & planning
2. Design & prototyping
3. Native app development (iOS & Android)
4. Quality assurance & testing
5. App launch & marketing support

Clients get

• Apps that are engaging to use
• More online sales and leads
• A loyal user base

Selected work

• Kokuyo Camlin Experience Camlin, a hybrid web and mobile painting app built in-house with JavaScript and Intel SDK.
• FlowGuard Plus App that rewards plumbers for improving their skills and shares plumbing tips.
• Racold Steam A Doodle, a casual creative app for the water heater brand.

Result

Pidilite Industries. Built Golden Bonds, an app that helps architects and interior designers find the right bonding solutions.

Outcome

Engaging apps that grow sales & loyal users

BC Web Wise is a Mumbai production house that handles video from concept to final edit. It first works out the client's goals, audience and brand identity and shapes a narrative, then runs pre-production, filming and post-production in-house. Formats include corporate films, marketing and advertising videos, animation and motion graphics, live-action shoots, and training and explainer videos, along with web series, music videos, interactive and 360 videos, and AR and VR.

Built for

Brands that need video from concept to final edit, from brand films and corporate videos to web series and digital ads.

Includes

Augmented Reality

How it runs

1. Understand goals, audience & brand
2. Craft the narrative
3. Pre-production
4. Filming
5. Post-production

Clients get

• Stronger brand image
• Complex ideas explained simply
• Content suited to local Mumbai audiences

Selected work

• Bajaj Nomarks Bedaag India digital film on Olympic badminton fever, released on Facebook, YouTube and Twitter.
• Proskool Explainer videos for the brand.
• Kokuyo Camlin Bahubali handcrafted teaser video.

Result

Gold Abby at Goafest 2013 Sunsilk. Sunsilk Style Diaries, a brand film created for YouTube.

Outcome

Videos that engage audiences & drive results

BC Web Wise offers end-to-end digital strategy and consultancy built on the view that digital assets can be a revenue channel, not only an advertising one. Engagements can include an audit of the brand's digital presence to benchmark it and set a roadmap, qualitative consumer research, digital and creative strategy, social benchmarking, and customer persona building to guide content and acquisition. The work draws on the agency's creative, media, search and analytics teams.

Built for

Businesses that want end-to-end digital strategy and consultancy, treating digital assets as a revenue channel rather than only an advertising one.

Includes

Digital TransformationDigital Branding

Clients get

• Digital assets that earn revenue
• Strategy geared to ROI and branding
• A clear, jargon-free view of digital presence

Outcome

A digital strategy built to deliver ROI