New DelhiBrand & CampaignsIndia's state tourism boards are competing with each other, not with abroadDomestic travel outgrew outbound and the positioning did not move. Most state campaigns are still arguing against a holiday nobody in the audience was considering.
Span Media Communications
KarachiMedia & ActivationPakistan's small retail runs on WhatsApp, and the media plan does notOrdering, credit, catalogue and complaint all happen in one app. Almost no brand plan in the market treats it as anything but a support channel.
Connect Marketing Communications
MumbaiBrand & CampaignsSocial listening in India needs twelve languages, not oneBrands running sentiment analysis on English and Hindi mentions alone are reading a fraction of the actual conversation.
BC Web Wise
ShanghaiB2B & Market EntryThe China market-entry brief most companies write six months too lateBy the time most companies brief a China market-entry agency, the decisions that actually determine success have already been made elsewhere in the business.
Brandigo
SingaporeB2B & Market EntryMartech stacks in Southeast Asia are three years behind the content strategyTeams are briefing increasingly sophisticated content programmes on marketing automation platforms that cannot actually execute them.
Brew Interactive
ManilaPR & Public AffairsThe press release is not dead, but the pitch email might beBusiness desks in Manila are getting harder to reach cold. What still gets a reply, and what a generic pitch email costs a brand over time.
M2.0 Communications
TokyoB2B & Market EntryThe Japanese B2B buyer reads everything before they contact youBy the time an enquiry arrives from a Japanese company, the evaluation is largely finished. Most regional programmes are still trying to start a conversation.
Custom MediaShanghaiB2B & Market EntryWhy global B2B brand guidelines fail on WeChatA brand guideline written for a global website and a LinkedIn presence does not translate to a platform built around a completely different content logic.BrandigoSingaporeB2B & Market EntryThe SEA B2B pipeline problem nobody wants to nameMost B2B marketing teams in Southeast Asia are measured on leads generated. Sales teams are measured on revenue closed. The gap between the two is where budgets quietly disappear.Brew InteractiveAsk about the member agencies, their work and what they publish.
