MumbaiCase study · Brand & CampaignsLive Non StopAn adult nutrition brand that had been talking to carers, talking to the people it was actually for.
BC Web Wise
ShanghaiBrand & CampaignsYour WeChat account is a CRM you are running as a magazineMost foreign brands in China publish to their official account on a schedule and wonder why the open rate decays. The asset is the relationship underneath it.
Brandigo
SingaporeB2B & Market EntryThe APAC B2B buying committee has grown by two peopleRegional deals that used to close with four names now close with six, and the two additions do not read your case studies. They read your documentation.
Brew Interactive
ManilaPR & Public AffairsCrisis playbooks written for broadcast do not survive Facebook groupsIn the Philippines the story is often fully formed in a community group hours before it reaches a newsroom, and the playbook's first step assumes a journalist calls.
M2.0 Communications
Kuala LumpurMedia & ActivationMobile activation units: the economics nobody publishesA mobile activation truck looks like a simple cost line on a budget. The real economics are in the days it sits idle between bookings.
Unicom Marketing
BangkokBrand & CampaignsBranding for performance: the false choiceClients keep asking whether a campaign should build the brand or drive performance, as if the two were different budgets.
GVN Marketing
TokyoCase study · Content & ProductionExplaining a Japanese manufacturing process to buyers who had never heard of itA precision components maker whose entire advantage was a process its overseas buyers could not picture.
Custom Media
MelbourneMedia & ActivationWhat media inflation actually looks like in nine APAC marketsThe regional average is 5%. Not one of these nine markets is at 5%, and the spread between the cheapest and the dearest is wider than it has been in a decade.
DPR & Co
BangkokContent & ProductionThe regional shoot is being replaced by the regional editSix markets used to mean six productions or one compromise. It increasingly means one production designed from the start to be cut six ways.
Asia WorksAsk about the member agencies, their work and what they publish.
