DPR & Co

DPR&Co uses several levels of research to find a brand's truth and paths to growth. Senior staff engage with the client's team, stakeholders and audience, then research and analytics map the buyer journey against competitors. Market analysis uses an SCP (Structure, Conduct and Performance) framework, usually over 4-6 weeks. Brand health is tracked with partners such as IPSOS, Kantar and Gartner. Research is qualitative, quantitative or depth interviews, and feeds into The New Truth creative process.

Built for

Brands that need to understand their market, digital performance and audience behaviour before acting.

Includes

Market analysis & brand auditDigital performance auditIntegrated researchConsumer behaviour prediction

Platforms

IPSOSKantarGartnerSCP (Structure, Conduct and Performance) framework

Clients get

• Emerging market trends seen before competitors
• A business case for marketing investment
• Strategy-grade market analysis at lower cost
• Research that sharpens creative ideas

Selected work

• SafeScript (Victorian Department of Health and Human Services) Integrated qualitative and quantitative research that shaped a prescription medicine safety campaign.
• Varidesk SCP market analytics project alongside brand and direct response campaigns.
• Chisholm Institute Tracked campaign and brand health metrics to prove the business case for marketing.

Result

40% reduction SafeScript (Victorian Department of Health and Human Services). Integrated qualitative and quantitative research fed a campaign linked to a 40% reduction in prescription medication deaths over three years.

Outcome

The truth about your market and brand

DPR&Co turns consumer insight into integrated strategy across brand, communications, media, content and PR. Brand strategy moves from immersion and stakeholder research to positioning, brand archetypes, tone of voice and visual identity. Campaign plans cover the business challenge, goals, audiences, barriers, positioning and campaign architecture. The agency is media agnostic, builds business cases and dashboards, and plans content in four stages. PR strategy targets earned media and brand reputation.

Built for

Brands that need a clear position and plan across brand, communications, media, content and PR.

Includes

Brand strategyCommunications strategyMedia strategyContent strategyPR strategy

How it runs

1. Immersion
2. Stakeholder and audience research
3. Brand positioning
4. Options for brand expression
5. Key messaging and tone of voice
6. Visual identity and brand manual

Clients get

• Every message contributes to brand building
• Better advertising ROI from insight-led strategy
• Campaign impact predicted through business cases
• Real-time reporting through dashboards

Selected work

• KingGee Research-led brand repositioning, communications strategy and creative for tradespeople aged 18 to 30.
• Sabco Repositioned the 130-year-old brand under 'Sabco. How Australia Cleans' with integrated brand strategy.
• Roomia Brand strategy and design for a new national self-storage brand.

Result

KingGee. Research-led brand repositioning; finalist, 2024 AMI Marketing Excellence Award.

Outcome

Brand and media strategy built on insight

DPR&Co sees creative as the least expensive way to raise ROI. Using The New Truth, its media, creative and activation teams work on ideas early, and concepts may be tested before final craft. The agency creates and revives brands, designs visual identities, brand stories and usage manuals, and tests names for memorability, fit and protectability. It also runs behaviour change campaigns, often for government, plus lead generation and inbound campaigns.

Built for

Brands that need new brand creation, campaigns or lead generation creative grounded in what is true about them.

Includes

Brand creationBrand and retail campaignsLead generationBehaviour/social marketing

How it runs

1. Leverage research, data and analytics
2. Conceive and share creative ideas collaboratively
3. Filter ideas for what is both new and true

Clients get

• Differentiation and memorability for the brand
• Campaigns that outperform perfunctory ones on ROI
• Behaviour change on complex subject matter

Selected work

• Roomia Named, designed and launched a national self-storage brand across digital, social, buildings and vehicles.
• Sabco Brand and retail campaigns, including a TVC tied to a 50.23% product sales uplift.
• Chisholm Institute 'Chase Your Calling' TV, outdoor, radio, digital and social campaign to lift TAFE enrolments.

Result

45% uplift Chisholm Institute. The Chase Your Calling campaign drove a 45% uplift in key course enrolments in 2019.

Outcome

Campaigns that make the brand truth land

DPR&Co delivers most campaigns across several channels, producing digital display, social, online video, print, outdoor, radio and TV. Production runs on Methodology One, its project management approach, backed by service level agreements and integrated workflow and finance systems. A senior-led media team plans and buys media with a tailored approach, now across APAC, Europe and the Americas. It also covers influencer and affiliate marketing, inbound and database marketing, customer engagement campaigns and senior-led public relations.

Built for

Brands that need campaigns produced, media bought and audiences managed across channels.

Includes

Campaign and content planning and productionMedia planning/buyingSocial/community managementInbound/database marketingPublic relations

Platforms

Methodology OneService level agreementsIntegrated ERP

Clients get

• On-time, on-budget delivery
• Media plans tailored to local behaviours
• Significant profile in earned media

Selected work

• Ambulance Victoria Direct response TV, radio, digital and funnel comms that rebuilt membership scheme growth.
• Anivin (Vin de France) Paid social and display retail campaign with Facebook video, carousel and display banners.

Result

1,800% average ROI Ambulance Victoria. Direct response TV, radio, digital and funnel comms acquired a net 350,000 members over 5 years.

Outcome

Campaigns planned, placed and amplified