Brew Interactive

Brew Interactive treats B2B marketing as a connected system rather than a run of separate campaigns. It starts by defining the ideal customer profile and target accounts, then runs demand generation across performance marketing, SEO and AI-assisted outbound. Every enquiry is scored and nurtured in HubSpot or Salesforce before it reaches sales, and monthly reporting ties each channel to pipeline contribution and cost per closed deal. The practice has run for close to two decades across technology, industrial, energy, financial services and logistics clients.

Built for

A B2B firm with a 3 to 18 month sales cycle whose campaigns produce activity but whose leads stall before they reach sales.

Includes

Account Based MarketingContent MarketingVideo Production

Platforms

LinkedIn (opens in a new tab)↗Google Ads (opens in a new tab)↗MetaHubSpot (opens in a new tab)↗Salesforce (opens in a new tab)↗

How it runs

1. Define the ICP and target accounts
2. Run demand generation across paid, SEO and outbound
3. Score, nurture and route leads to sales
4. Report pipeline contribution by channel

Clients get

• Marketing spend tied to revenue, not clicks
• Attribution from first touch to closed deal
• Sales receives scored leads with engagement history
• Faster response to inbound enquiries through automation

Selected work

• ST Engineering Cybersecurity LinkedIn ABM with education-led content, then case studies, webinars and eBooks, backed by Google Search and Display.
• Enovatek Energy Solutions Buyer personas, Google and Facebook retargeting, Salesforce Pardot ABM emails and a custom ROI calculator.

Result

950%+ ROI measured 12 months after the campaign Milestone Systems. Digital advertising, content and a dedicated landing page built awareness and leads in APAC for a brand that relied on resellers.

Outcome

Campaigns that turn into pipeline

Brew Interactive's SEO work combines technical fixes, content optimisation and authority building, and now covers AI search as well as Google rankings. An engagement runs from an audit of the site, competitors and keywords into a custom plan, then on-page, technical and content work, with reporting on rankings, traffic and conversions. The team uses structured data, question-based content and semantic keyword mapping to target AI Overviews and Featured Snippets. Fees are fixed rather than charged per keyword, and success is measured on organic traffic and organic leads.

Built for

A business whose website looks fine but does not rank, and which wants traffic that does not stop when ad spend does.

Includes

Answer Engine Optimization (AEO)BaiduDigital Reputation Management

Platforms

Google SearchGoogle AI OverviewsChatGPT (opens in a new tab)↗Perplexity

How it runs

1. Audit the site, competitors and keywords
2. Build a custom SEO plan
3. Fix structure, content and technical issues
4. Track rankings, traffic and conversions

Clients get

• Found by the right audience in search
• Consistent, high-quality organic traffic
• Visibility in AI Overviews and Featured Snippets
• Search visibility turned into revenue

Selected work

• Jonite Keyword research, page copy and on-page SEO for a redesigned site, plus a competitor-based content strategy.
• Lundbeck Co-created Progress in Mind, a content site built to rank on Google and educate doctors.

Result

311% more organic traffic and 3.2x more leads T32 Dental. On-page SEO and ranking work for competitive dental keywords in a market where aggressive healthcare advertising is restricted.

Outcome

Found on Google and in AI answers

Brew Interactive runs organic social for brands that want steady engagement rather than paid reach alone. The team studies the business, brand voice and audience behaviour, builds a roadmap, then produces monthly content calendars, platform-specific visuals and carousels, and social-first video from script to publishing. Clients approve posts before they go live, and community management covers comments, messages and reviews with a 24-hour response. Work is billed on a points system tracked in a client dashboard, and monthly reviews refine the plan.

Built for

A brand whose social channels have followers but little engagement, and which needs a steady content plan run by specialists.

Includes

TikTokWeChat MarketingXiao Hong Shu

Platforms

TikTok (opens in a new tab)↗WeChat (opens in a new tab)↗Xiao Hong ShuLinkedIn (opens in a new tab)↗

How it runs

1. Develop a strategy
2. Create and publish content
3. Grow the audience

Clients get

• Communities built on conversation and engagement
• Brand story told in an authentic, human way
• Consistent posting that keeps followers seeing value
• Quick responses that defuse negative conversations

Selected work

• Changi General Hospital Social plan of health education, patient stories and staff features, using explainer videos and infographics.
• OPPO Phone launch in Singapore with a landing page and ads, then years of organic social content.

Result

500,000+ organic views in under 6 months National University Health System (NUHS). A TikTok-led content strategy turned complex healthcare topics into short-form video.

Outcome

Organic social that people engage with

Brew Interactive plans and runs paid campaigns across many ad networks, drawing on data from years of client ad spend across industries to pick what is likely to work without long rounds of testing. The service covers ad copywriting and setup, A/B and multivariate testing, scheduling and bid optimisation, landing page development with call-to-action optimisation, and periodic ad quality reviews. Case work shows the team pairing persona research with search, display and social ads that point to purpose-built landing pages.

Built for

A team paying for ads that bring costly or low-quality leads, who wants campaigns run on pipeline rather than clicks.

Includes

Facebook AdvertisingPay-Per-Click (PPC)Performance Marketing

Platforms

Google Ads (opens in a new tab)↗Microsoft AdsMetaLinkedIn (opens in a new tab)↗TikTok (opens in a new tab)↗TaboolaOutbrainCriteoAdRoll

How it runs

1. Discovery and goal setting
2. Channel selection and campaign setup
3. Creative development and launch
4. Optimisation, scaling and reporting

Clients get

• Faster results using past industry ad data
• Lower advertising fees through better targeting
• Less budget spent on A/B testing

Selected work

• CM.com High-intent Google Search campaigns per product line, with refined landing pages for Southeast Asia.
• GovTech Google Display and Facebook ads driving young developers to a recruitment landing page and page app.

Result

680+ leads in under 8 months and 18x ROI Bosch. Persona-based Google Ads and LinkedIn Ads with a new landing page for an office building IoT solution few buyers knew.

Outcome

Ad spend judged on leads and revenue

Brew Interactive's lead generation mixes digital advertising, content marketing, SEO and account-based marketing, chosen to serve prospects at each stage of the buyer's journey. It starts with a strategy meeting on the business, audience, USPs and goals, followed by an execution plan with quick wins and KPIs. Brew then manages execution end to end and keeps tracking and optimising campaigns. Ads run across Google, Facebook, Instagram, LinkedIn, programmatic and native networks, and content ranges from landing pages to sales enablement material.

Built for

A sales team short of qualified leads, or a business whose leads rarely convert into customers.

Includes

Targeted ad campaigns across search, social, display and programmaticLead-focused content and landing pagesSEO strategy and link buildingAccount-based marketingLead nurturing toward conversion

Platforms

Google Ads (opens in a new tab)↗Facebook (opens in a new tab)↗Instagram (opens in a new tab)↗LinkedIn (opens in a new tab)↗Twitter (opens in a new tab)↗

How it runs

1. Strategy meeting on business, audience and goals
2. Execution plan with set KPIs
3. End-to-end implementation
4. Track and optimise

Clients get

• Leads with decision-making power, not just volume
• Right content for each buyer journey stage
• More leads converted through ongoing nurturing
• Lower cost per lead from content

Selected work

• Brother Personas from customer interviews, a conversion landing page, Facebook and Google ads, and an email nurture series.
• ST Engineering ARC Product landing page with a free trial offer, promoted through Facebook and LinkedIn ads.

Result

133 qualified leads over an 11-month campaign QBE Insurance. Turned QBE's annual SME Survey into a year-round content and search campaign.

Outcome

A steady flow of qualified leads

Brew Interactive designs and builds custom websites meant to load fast, rank and convert. The process moves through discovery workshops, UX planning with journeys and wireframes, development in clean code, and cross-device testing with SEO audits before launch. Brew works mainly in WordPress but also with Webflow, Wix, Squarespace and HubSpot, so non-technical teams can update pages themselves. Sites are mobile-first with SEO built into the architecture, and support plans cover updates and fixes after launch.

Built for

A business whose site looks fine but loads slowly, is hard to update, or does not turn visitors into enquiries.

Includes

Custom website designUX and UI strategyCMS setup on WordPress and othersResponsive, mobile-first buildsSEO-friendly architectureSpeed and performance optimisation

Platforms

WordPress (opens in a new tab)↗WebflowWixSquarespaceHubSpot (opens in a new tab)↗

How it runs

1. Discovery and strategy
2. UX planning and design
3. Development and integration
4. Testing and launch

Clients get

• Fast, mobile-first site built to convert
• SEO built into the site structure
• Content your own team can update
• Ongoing support after launch

Selected work

• Polaris Brand identity and SEO-driven site on HubSpot CMS, from persona research to a 100-plus page sitemap.
• Orion Full web design, copywriting and HubSpot CMS build for a new orthopaedic practice, plus launch marketing.

Result

3x new net leads after launch Apex Asia. Persona interviews, a new site architecture, keyword-led copy and a fast new build.

Outcome

A website that turns visits into leads

Brew Interactive helps businesses automate workflows across marketing, sales, service delivery and finance. It begins with an assessment of current operations to find inefficiencies, then builds no-code and low-code automations, embeds AI tools such as OpenAI and ChatGPT into daily work, and handles complex needs with custom API and webhook integrations. Reporting from different business tools is consolidated into one dashboard. Brew integrates with existing CRMs, ERPs and helpdesks rather than replacing them, with basic automations live in weeks.

Built for

A team losing hours to manual prospecting, follow-ups and repetitive workflows in marketing, sales, service or finance.

Includes

AI Lead Generation

Platforms

OpenAIChatGPT (opens in a new tab)↗LinkedIn (opens in a new tab)↗

How it runs

1. Identify and enrich target prospects
2. Build a semi-automated outreach sequence
3. Human SDRs handle replies
4. Hand qualified leads to sales

Clients get

• More output from the team you have
• Less routine and manual work
• Fewer errors in finance and data entry
• Existing tech stack kept, not replaced

Selected work

• JLL AI-powered chatbot using natural language processing to turn content hub visitors into leads.
• SingPost Email bot that collected eCommerce merchant addresses, replacing manual browsing for the marketing team.

Result

500+ potential sales leads in under 30 days Shopify. A semi-automated multi-channel outreach system, with human follow-up, found and qualified leads for Shopify partners in Southeast Asia.

Outcome

Less manual work, more booked meetings

As a HubSpot partner, Brew Interactive connects HubSpot with the CRMs, ERPs and industry systems a business already uses, establishing one source of truth between them. Featured connectors include Salesforce, NetSuite, Dynamics, Magento, QuickBooks, MYOB, ConnectWise, Twilio Flex and MindBody, plus school systems such as Veracross, iSAMS and ManageBac. Shared data then drives automated workflows, lead scoring and closed-loop reporting so marketing and sales work from the same records.

Built for

A company running HubSpot beside another CRM or ERP, where double data entry and split reporting slow sales and marketing.

Includes

Salesforce PartnerHubSpot PSG GrantDigital Marketing PSG Packages

Platforms

HubSpot (opens in a new tab)↗Salesforce (opens in a new tab)↗NetSuiteDynamicsMagentoQuickBooksMYOBConnectWiseTwilio FlexMindBody

How it runs

1. Planning and strategy
2. Implementation and consultancy
3. Test and deliver

Clients get

• No duplicate data entry across applications
• Savings on extra user licences
• Automated workflows that capture qualified leads
• Easier reporting across channels

Selected work

• An international school in Singapore HubSpot Sales and Marketing Hub linked to the school ERP to manage enrolment across teams.
• Orion Synced the Plato patient system with HubSpot to segment and automate patient communication.
• TotalEnergies ENEOS HubSpot drip campaigns, monthly newsletters and real-time dashboards for a long B2B solar sales cycle.

Result

55% increase in productivity Eyeota. Cleaned the data, set lifecycle stages, lead scores and nurture workflows, and built custom reports in HubSpot alongside the sales team's Salesforce.

Outcome

One clean source of customer data