Unicom Marketing

Unicom builds digital activations around the consumer. Its interactive media work includes virtual experiential events such as conferences, webinars, launches and online concerts run with an in-house broadcasting team; virtual showrooms made with 360-degree video, VR and AR by 3D designers and content creators; personalised mini games that carry brand messages; and face analysis for beauty brands. Unilytics adds crowd analytics: zoning heat maps, demographic data from face recognition, location- and weather-based content and a live dashboard.

Built for

Brands in retail, events and real estate that want online or on-screen activations and data on how people engage.

Includes

Interactive MediaUnilytics

Platforms

UnilyticsPLAYROOM 2.0ARVR

Clients get

• Customer skin concerns known before they visit the store
• Physical showrooms explored from home
• Plain-language dashboards by hour, day or month
• Content matched to location, weather and time

Outcome

Digital brand experiences with data behind them

Unicom owns proprietary devices and builds interactive media that mix physical and digital elements at an activation, an approach it calls phygital. Its digital range includes photo booths, face analysis panels, interactive panels and tablets, touchscreen TVs, digital vending machines and motion and voice sensor panels. The non-digital range covers claw machines, cotton candy machines, sampling dispensers, gashapon machines, human billboards, lucky draw spin wheels and wind chambers. Devices can be paired with event gamification, with the stated focus on brand recall and data capture.

Built for

Brands running activations that want people to play, interact and leave data at the booth.

Includes

Digital Interactive DevicesNon-Digital Interactive Devices

Clients get

• Stronger brand recall from hands-on interaction
• Consumer data collected at the touchpoint
• Engagement that keeps audiences coming back

Selected work

• TOP Custom game on truck-mounted digital panels teaching product USPs and collecting a database.
• Eu Yan Sang Shout-to-win challenge on truck digital panels during a month-long CNY tour.

Result

TOP. A month-long CNY tour where audiences played a custom game on digital panels that also enabled database collection.

Outcome

Interactive event touchpoints that capture data

Unicom offers full event management from concept to culmination. Services include product sampling and demonstrations, on-ground advertising, instant surveys, database collection, content creation and interactive activities, mobile sales, flyer distribution and event staffing, where the team recruits brand ambassadors for attitude, look and communication skills. It also uses event content to drive social media traffic. Its case studies show logistics, production and staffing handled under one roof, and user flow managed with stations for sampling, pre-orders and enquiries.

Built for

Brands running on-ground activations, sampling or mobile sales that need the whole event handled.

Includes

Product sampling & demonstrationOn-ground advertisingInstant surveys & database collectionEvent content & social trafficMobile sales activitiesEvent staffing & flyer distribution

Clients get

• Consumers can taste, touch and try the product
• Customer data captured for future marketing
• Audience feedback that sharpens communication strategy
• Fewer suppliers, with logistics, production and staffing in-house

Selected work

• Singapore Airlines Mock-up of A380 Business Class and Suites on a truck and LED trailer, toured across Singapore.
• Yogood Month-long Kombi van sampling and sales tour staffed by trained brand ambassadors.
• Crystal Jade End-to-end Mid-Autumn activation with sampling, pre-order and enquiry stations.

Result

Singapore Airlines. Gave over 10,000 people a mock-up A380 Business Class experience, with logistics, production and staffing under one roof.

Outcome

Activations run from concept to close